About
Founder & Principal
Amy Darwish
Amy has spent nearly two decades operating at the intersection of commercial strategy, data, partnerships, and enterprise transformation. Throughout her career, she has advised enterprise organizations, investors, and technology companies navigating growth, complexity, and evolving market dynamics. Her experience spans advertising, marketing technology, audience data, identity infrastructure, clean rooms, commerce media, connected television (CTV), measurement, and global strategic partnerships. Across these domains, she is known for translating fragmented commercial, technical, and partnership decisions into enterprise-level strategy and execution.
Before founding Amy D. Advisory, Amy spent a decade at Omnicom, where she built and led one of the most extensive global partnerships functions in the holding company landscape. Her portfolio spanned more than 250 relationships across data, technology, platforms, research, media, commerce, and ad tech. She contributed to the continued evolution of Omni, Omnicom's operating system for data and marketing orchestration. As Chair of the Omnicom Data Council, she helped shape data strategy and commercial infrastructure across the holding company while playing a key role in the integration and rationalization efforts following Omnicom’s acquisition of IPG. That experience gives Amy a rare vantage point across the commercial, technical, organizational, and partnership decisions that shape how modern enterprises compete.
Based in Miami Beach, Amy is known for her directness, intellectual rigor, and ability to build trust in complex rooms. Her career has been shaped by clear communication, deeply held relationships, and a bias toward helping people see the path through ambiguity.
Point of View
Competitive advantage is rarely created by a single product, platform, or capability.
It emerges from the way strategy, operating models, strategic partnerships, and investments work together to create leverage.
The ability to identify and strengthen those points of leverage often determines whether organizations lead their markets or struggle to keep pace. When aligned correctly, they become force multipliers for market position, innovation, and long-term value creation.
Amy D. Advisory, LLC
Amy D. Advisory is an independent advisory and consulting practice focused on commercial architecture, strategic partnerships, ecosystem development, and enterprise transformation. The practice works with organizations navigating inflection points where market pressure, organizational complexity, and commercial opportunity demand greater decision quality and operating discipline.
Engagements often sit at the intersection of media, technology, data, and commerce — spanning adtech, activation platforms, privacy-safe data environments, generative AI, retail media, creator ecosystems, and other emerging capabilities.
These moments are rarely defined by technology alone. They require organizations to make better decisions across governance, investment, adoption, and accountability, then translate those decisions into commercial structures that can scale.
The practice is informed by a broad network of relationships spanning media, technology, data, commerce, and emerging platforms.This vantage point provides both market intelligence and access to the stakeholders, capabilities, and innovations influencing where the future of the industry.
Clients engage Amy when a partnerships function has outgrown its current structure, when a portfolio requires rationalization, when a new commercial landscape demands a different architecture, or when a transformation initiative requires strategic clarity, governance, and ecosystem alignment. She brings a practitioner's instincts and an executive's perspective to every engagement, shaped by years of building, not just advising.
Amy D. Advisory cuts through the noise to reveal the path forward.